“Everybody’s heard of press kits, but the aim of a Blogger’s Kit is spreadability—images and videos that are easy to embed, post, and disseminate on the web.
The best place I can see this happening isn’t on a publisher’s website, but on Flickr, the photo-sharing site. Flickr, unlike a publisher’s website, is a destination—a place where people hang out, favorite photos and comment. People love Flickr. They go there for inspiration. Publishers should go there to meet them.”
The idea here is not just for authors, but for any artist needing to make their images “spreadable”.