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Webinar: Creating a Marketing Strategy, with Dread Scott

Webinar: Creating a Marketing Strategy, with Dread Scott

As artists ourselves, we know it’s tough out there, and we want to help. This month Creative Capital is offering the tools and insights you need to help you do more of what you love.

Want to get more people interested in your art? How about more visibility?
With some strategic marketing, these goals are within reach. Join artist Dread Scott as he uses case studies and personal experience to walk you through the necessary steps.

Hosted by Creative Capital and lead by artist Dread Scott, this 90-minute webinar covers all aspects of marketing your work, including defining your goals; developing effective tools, tactics, and messaging; and identifying, engaging, and building your audience and support community.  …

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The Art of the Business Card

The Art of the Business Card

A recent posting on the Moo blog highlights the creative use of business cards by artists and how your cards can showcase your work.

Moo’s Printfinity feature allows for a different image on each card in a pack of 100.

Read the whole post and look at the artist examples here.

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New Digital Tool for Connecting with Fans

New Digital Tool for Connecting with Fans

Novelist Margaret Atwood is promoting a new mobile app for Fanado, a website she co-founded, that connects artists to their fan base and they are crowdfunding the app with an Indiegogo campaign featuring Ms. Atwood.

From their press release:

Fanado is an online event space where artists and performers can connect with fans and aficionados, present to audiences, greet fans one-on-one, sign personalized collectibles, sell directly online, live stream and archive the event, and create personal experiences and lasting memories.

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When Giving Away Your Art is Smart Business

When Giving Away Your Art is Smart Business

artbizblog writes about David Castle, a Denver artist who gives away small paintings in return for valuable contact information from potential buyers as well as publicity and good will from the enterprise.

 But, and here’s the key, people don’t walk out of the studio with one of David’s miniature watercolors in their hands.

 Instead, they select an unfinished painting and write their name and contact information on the back…

 David adds the names to his contact list, finishes the painting later [see examples at top], and sends them the finished painting along with information about him and his art.

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Infographics & Storytelling

Infographics & Storytelling

Infographics are being used widely for a variety of purposes, including the infographic resume.  CoDesign has a great piece on what goes into a good infographic. Turns out the secret is a good narrative.

What starts as boring data will become a boring infographic unless a great story can be found. Infographics start with a unique intent. It might be clarifying a complex set of data, explaining a process, highlighting a trend, or supporting some kind of argument. Finding a great narrative is the first hurdle.

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Using Flickr as a Public Relations Tool

Using Flickr as a Public Relations Tool

Austin Kleon, author of Steal Like an Artist, posted this about a piece he did on using Flickr to create a blogger kit for an upcoming book launch.

“Everybody’s heard of press kits, but the aim of a Blogger’s Kit is spreadability—images and videos that are easy to embed, post, and disseminate on the web.

 The best place I can see this happening isn’t on a publisher’s website, but on Flickr, the photo-sharing site. Flickr, unlike a publisher’s website, is a destination—a place where people hang out, favorite photos and comment.

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Of QR Codes and Creativity

Of QR Codes and Creativity

From Visual News, a piece on an artist’s use of QR codes in her work:

Accurately woven into some of the natural patterns on the biological headwear, Lu has painted QR codes which work surprisingly well. Perfect for people viewing the artwork in a gallery setting, the codes send viewers to the video, which shows time-lapse recordings of Lu creating the works featured here.

Watch the video: Creating Digital Art: Beautiful Traps QR Code Art Project by Yiying Lu

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“You are enough!”

“You are enough!”

Jaimie Warren and Rachelle Gardner practice their networking skills at a mock cocktail party during the Creative Capital Verbal Communications workshop

 

On May 14th, Artist INC welcomed Creative Capital back to town to present its Verbal Communications Workshop.  Led by Kirby Tepper, 23 Kansas City alumni of the Creative Capital Core and Artist INC workshops were selected to participate in the day-long workshop.  The overwhelming message of the day?  “You are enough!”  Our fears as artists that our message is somehow suspect or not worthy of the attention of others influences our ability to effectively communicate effectively about our work. …

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