Here are some tips for successful online sales. There are a lot of links in this article to other articles and examples of what to do. It covers everything from how to package your product to how to build your own DIY photo studio to get the best images possible.
Archive For: Marketing
Led by Stephanie Bleyer, this 90-minute webinar will highlight effective practices for community outreach & engagement based on several action-oriented case studies. Artists of all disciplines will learn how to produce effective engagement campaigns for artwork that contains social justice content.
Topics covered include:
* Setting goals
* Creating the plan
* Effective partnering
* Finding your audience
* Measuring impact
If time allows, she’ll also discuss the nuts and bolts of finding and working with interns and the how-to’s of institutional fundraising. …
Artist Diane Jacobs works in so many forms, including sculpture, artist books, and printmaking, and with such unique materials like human hair that it’s hard to categorize her work. This made it challenging when we worked together to create her artist talk, a presentation she now gives in gallery, academic, and community settings.
But from the struggle to articulate her mission and shape her talk, she emerged with an artist talk that captures the message behind all her work, no matter the form or the materials.…
The Visual Arts Round Table: Curators will consist of a live 90-minute conversation about curatorial practice between curator, critic and public arts administrator Sara Reisman and visual artist Matthew Deleget. The interview will cover all aspects of the relationship between visual artists, writers, and curators, including identifying new artists, web sites and online portfolios, conducting studio visits, the process of criticism/curation, current trends in the art market, and more. Participating artists will have the opportunity to ask questions at the end of the webinar.…
Social Media: How to Be Everywhere All the Time, with Eve Mosher
Monday, May 13, 7:00-8:30pm EST
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Visual Arts Round Table: Curators, with Rachel Nackman & Matthew Deleget
Thursday, May 30, 7:00-8:30pm EST
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Webinars are $25 each.…
Grow: How to take your do it yourself project and passion to the next level and quit your job! is a practical field guide for creative people with great ideas for independent projects that shows the way to success and sustainability on one’s own terms. Whether their projects are based in independent publishing, music, food, art, craft, activism or community work, Grow enables readers to clarify their project vision, get organized, set goals, create a plan, raise funds for, market, and manage their do-it-yourself project.…
Led by artist Steve Lambert, this 90-minute webinar covers all aspects of your web presence. It will provide you with an overview of best practices for your web site, blog, and email marketing and communications, as well as case studies of artists who have established innovative and effective web presences.
To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.
Monday, Jnauary 28, 7:00-8:30pm (EST)
Click here to register.…
This week the Artist INC II Fellows are devising their communications plans. A tool frequently used by businesses and organizations but often missing from the artist’s communication plan is a SWOT analysis. A simple but effective tool that every artist is equipped to complete for themselves with no special training or equipment, a SWOT analysis is something all artists should have in their project planning arsenal. SWOT is an acronym for strengths, weaknesses, opportunities, and threats, with strengths and weaknesses being internal and opportunities and threats being external or part of the environment. …
Artist INC’s favorite art grant/fellowship/residencies/resources blogger Mirabee recently did a talk on opportunities for writers and others in the arts. It’s online now and one of the best talks we’ve seen on the subject. You don’t want to miss this one. It’s 1 1/2 hours long, but worth every minute. So, grab a bowl of popcorn and fire up your laptop. This is one all artists should watch.
To view the talk from Ashland University click here.
And don’t forget to check out Mirabee’s blog, Mira’s List.…
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