NewMusicBox.org has a feature on avant-cellist Zoë Keating who has forged a very successful personal brand and career that includes touring and sales of recordings. The story has good links for more information on Ms. Keating including talks she has given to artists on creating your own career, and a link to her blog where she talks generously and candidly about the business of music.
There’s more good reading about her career here and a great NPR piece about women artists using social media to shape their careers. NPR says of her: If there is a poster child for the independent woman artist of today it might be Zoe Keating.
And FYI – she has 1, 268, 647 followers on Twitter.